The sun gives the world light and heat. However, sunlight also contains damaging rays, especially ultraviolet rays. You may think about protecting yourself from the UV rays with sunscreen and perhaps car window tinting. However, your business can also benefit from filtering out UV rays.
If you own a clothing store specifically, such filtering can have a significant impact on your business. Below are four ways window tinting can have a positive effect on your clothing retail business.
1. Window Tinting Keeps Your Stock Safe
Ultraviolet rays can fade fabric. In fact, the UV rays affect the color of fabric at the molecular level. They break down the chemical bonds between the dyes and the fibers in an oxidization process known as photodegradation. Essentially, this process affects how colors appear to the eye — in this case making them look bleached out.
Naturally, when you own a clothing retail business, fabric fading is a disaster. Whether this means the window displays of your stock or the stock itself, you want the clothing to present in its best light. With window tinting, you can protect your stock from fading and keep your stock looking beautiful and bright.
2. Window Tinting Keeps Your Décor Damage-Free
Your clothing retail business will feature more than just your wares. At minimum, you'll want to create displays using your clothes and accessories. A well-known fact in the retail community is the importance of your power wall, which is the set of displays to the right of the entrance. These displays are important because consumers usually look right when they enter a store.
In addition to your power wall, you may incorporate artwork, seating, wooden tables, or other décor items that help promote the ambiance you want to create as part of your brand. Wood, fabric, and paint are all susceptible to photodegradation or other damage that UV rays cause. What's more, you keep décor longer than stock, so the sun will have more time to damage these items.
Get window tinting to keep your décor bright and strong for as long as you need it.
3. Window Tinting Helps Employees Work More Efficiently
In addition to your stock and your décor, you have employees coming to work every day. Along with your stock and décor, they spend the most time in your store. Unlike your stock and décor, they have comfort preferences. Typically, your employees don't want to get too hot while working. Naturally, when people start overheating, they slow down their actions to conserve energy.
Window tinting doesn't just filter out UV rays. The film also rejects solar radiation, which is heat-generating waves of sunlight. When you keep the interior of your store cool, your employees will feel more energized while working. Therefore, they won't slow down due to overheating but rather will feel comfortable and maintain their productivity.
4. Window Tinting Helps Customers Stay Longer
The other important human element of your clothing retail business is your customer. You should spend some time designing a floor plan that encourages customers to move slowly through a path of stock in your store. You'll often create this path with a targeted set of racks and displays that encourage customers to make both targeted and impulse purchases.
However, none of this purchasing will take place if they rush to get to the back of the store and away from the windows. If your customers don't feel comfortable with the ambient temperature of your shop, they may rush right out the front door. Since window films keep your store cooler, you'll create a more welcoming environment for your customers to linger in.
An additional bonus to the above benefits is that tinting your store windows can lower your cooling costs. So, consider applying films to your clothing store's windows. Sunblockers Window Tinting can help you from film selection to installation.